Tata Cliq bets on luxury and exclusive foreign brands to escape India's price-war e-commerce trap

Tata Unistore is repositioning Cliq around premium fashion, luxury watches and exclusive international franchises—Lululemon stores land within three months—while leaning on Tata 1mg for wellness. FY25 revenue rose 13% to ₹296 cr and losses narrowed 20% to ₹314 cr, but parent Tata Digital still bled ₹4,610 cr.

— Source publishedFri, 15 May, 2026, 15:59 IST·First seen Fri, 15 May, 2026, 16:02 IST·Source Mint · Companies

What happened

Tata Cliq pivots to premium, luxury and exclusive international franchises—launching Lululemon stores in three months, expanding watches and wellness via Tata

Key facts

  • FY25 revenue ₹296.32 cr (+13% YoY)
  • FY25 loss ₹314.32 cr (down 20% from ₹391.63 cr)
  • Tata Digital FY25 loss ₹4,610 cr on revenue ₹32,187.54 cr
  • watch auction bid ₹64 lakh
  • India e-comm $70bn → $174-214bn in 3 years

Why this matters

Cliq's exclusive-brand strategy creates a window for partnership or JV deals with foreign luxury and athleisure labels seeking a curated India entry point outside Myntra and Nykaa.

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