Tata CLiQ Luxury becomes exclusive online partner for Manish Malhotra Fine Jewellery
Tata CLiQ Luxury will exclusively retail Manish Malhotra Fine Jewellery’s M Collection online, marking the designer’s first digital fine-jewellery boutique. The 18-karat gold and diamond range will also be sold through Manish Malhotra flagship stores.
What happened
Tata CLiQ Luxury became the exclusive online retail partner for Manish Malhotra Fine Jewellery’s M Collection, the designer’s first online fine-jewellery
Key facts
- 18-karat gold
- Founded in 2005
- 35-year career
- more than 800 films
- over 60 awards
Why this matters
The exclusive arrangement illustrates the strategic value of securing digitally unrepresented luxury labels, particularly where an online partner can complement rather than replace owned retail.