Tata Digital hunts for an anchor as board pushes Neu toward loyalty rails, away from super-app dream
Tata Sons reviews Tata Digital amid mounting capital-intensive losses. New CEO Sajith Sivanandan is repositioning Tata Neu from a consumer-facing super-app into loyalty and payments connective tissue across BigBasket, 1mg, Croma and Cliq, after BigBasket ceded quick-commerce share to Blinkit, Zepto and Swiggy Instamart.
Tata Sons board reviews Tata Digital amid concerns over capital-intensive losses. CEO Sajith Sivanandan repositions Tata Neu from super-app to loyalty/payments connective tissue. BigBasket lost quick-commerce ground to Blinkit, Zepto, Swiggy Instamart due to incumbent inertia.
Why this matters
Follows Tata's 3-year roadmap to fix new-business losses as FY26 hole widens to Rs 29,000 crore. Tata Digital and BigBasket sit at the centre of that drag, forcing a Neu reset.
Retail-company signals steady at 1,492 over the last 90 days, showing sustained restructuring activity across the sector.