Tata Motors ditches JLR's EMA platform for Chery-JLR Freelander base on Avinya premium EV
Tata Motors is overhauling its Avinya premium EV strategy, switching from Jaguar Land Rover's EMA platform to the Chery-JLR Freelander architecture to accelerate launches. The first Avinya model is now slated for India in 2027, manufactured at Panapakkam, Tamil Nadu.
What happened
Tata Motors overhauls its Avinya premium EV strategy, dropping JLR's EMA platform for the Chery-JLR Freelander architecture to speed launches. First Avinya
Key facts
- 2027
Why this matters
The Chery-JLR Freelander adoption deepens Tata's indirect exposure to Chinese EV architecture IP, opening questions on licensing terms, export restrictions, and competitive overlap with JLR's own roadmap.