Tata Motors EV bookings jump 2-2.5x as fuel prices push buyers to electric
Tata Motors flags a 2-2.5x surge in EV bookings, with May EV mix hitting 23% of total sales. Capacity to scale from 10,000 to 15,000 units monthly. Refreshed Tiago lineup launched at Rs 4.5L petrol, Rs 5.8L CNG, Rs 6.7L EV, sharpening the price ladder as CNG mix climbs to 25-27%.
What happened
Tata Motors reports EV bookings surging 2-2.5x amid rising fuel costs, with May EV bookings hitting 23% of total. Capacity to scale from 10,000 to 15,000 units
Key facts
- 2-2.5x EV booking jump
- 10,000 EVs/month current
- 15,000 EVs/month target
- Rs 4.5 lakh petrol
- Rs 5.8 lakh CNG
- Rs 6.7 lakh EV
- 16% EV mix
- 25-27% CNG mix
- 23% May EV bookings
Why this matters
The refreshed Tiago price ladder (Rs 4.5L petrol / 5.8L CNG / 6.7L EV) tightens Tata's grip on the entry segment, raising the bar for any partnership, JV, or charging-infrastructure tie-up targeting sub-Rs 7L buyers.