Tata PV, M&M could gain share under CAFE III norms, Nomura says

Nomura estimates FY28 EV penetration requirements of 4-7 per cent for Tata Motor Passenger Vehicle and 13-15 per cent for Mahindra & Mahindra under notified CAFE 2027 norms. Both could gain market share if EV penetration rises faster.

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The numbers

Maruti Suzuki FY28 required EV penetration: 1-3 per cent
Annual required EV mix increase: around 1-2 percentage points

Why it matters to operators and investors

Nomura sees potential market-share gains for Tata PV and M&M if EV adoption outpaces CAFE III compliance requirements, making actual EV sales mix a key indicator to monitor.

What to watch next

  • Published CAFE 2027 requirements versus Nomura's estimates
  • Tata PV's FY28 EV sales mix versus 4–7%
  • M&M's FY28 EV sales mix versus 13–15%
  • Company announcements of broader EV incentives
  • Market-share gains alongside EV mix above compliance requirements

The counter-case

Lower estimated EV compliance requirements do not automatically translate into market-share gains. Tata PV and M&M still need competitive products, pricing and delivery execution. Faster EV adoption could benefit rival launches just as much, while discounting and EV investment could dilute profits even if volumes rise.