Tata Sons weighs ₹7,000 cr lifeline for Tata Digital as BigBasket share crashes to 7%
Board reviewed a ₹7,000 crore equity infusion into Tata Digital despite ₹9,000 crore in projected losses over three years. Noel Tata flagged aggressive 45% growth assumptions as BigBasket's market share collapsed from ~40% in 2021 to ~7%, squeezed by Zepto, Blinkit and Swiggy Instamart in quick commerce.
Tata Sons proposes ₹7,000 crore infusion into Tata Digital (BigBasket, Tata Cliq, Tata Neu) despite projected ₹9,000 crore losses over 3 years. Noel Tata questioned aggressive 45% growth assumptions as BigBasket's share collapsed to 7% amid quick-commerce competition.