Tata Starbucks plots 100-store annual sprint to hit 1,000 outlets in India by 2028
Tata Starbucks will add up to 100 stores a year across drive-thru, highway, airport, kiosk and Reserve formats, pushing past its current 500+ footprint to 1,000 outlets by 2028. The chain, which claims 30% of India's organised coffee market, is leaning into Tier 2 and Tier 3 cities.
What happened
Tata Starbucks plans to open up to 100 stores annually in India, targeting 1,000 outlets by 2028 via drive-throughs, highway, airport, kiosk and Reserve
Key facts
- 100 stores/year
- 500+ current stores
- 30% organised coffee market share
- 6 Reserve locations
- 1000 stores by 2028
- 8600 partners
Why this matters
Starbucks' aggressive Tier 2/3 push compresses the window for rival chains and café acquirers to lock in landlord relationships, regional franchisees and roastery capacity before the white space closes.