TechnoSport names Aditya Gadiyar CMO to steer growth toward FY27 revenue goal
Indian activewear brand TechnoSport has appointed Aditya Gadiyar as chief marketing officer, tasking him with brand and customer-growth strategy as it targets about 130 EBOs, 25 express-format outlets and Rs 1,000 crore in FY27 revenue.
What happened
Indian activewear brand TechnoSport appointed Aditya Gadiyar as CMO to lead marketing, brand and customer-growth strategy. The company plans to expand its EBO
Key facts
- Aditya Gadiyar appointed Chief Marketing Officer effective immediately
- Over 18 years of experience
- ~130 EBO stores targeted
- 25 express-format outlets targeted
- Rs 1,000 crore revenue target for FY27
Why this matters
TechnoSport’s scale-up strategy and strengthened marketing function could make it a more relevant partner or target for retail, distribution, digital-commerce and activewear ecosystem players.
What to watch
- Quarterly count and opening pace of EBOs and express-format outlets.
- Evidence of new campaign launches, celebrity or athlete partnerships and media-spend expansion.
- Same-store sales growth and early sales productivity at newly opened locations.
- Promotional depth, discount frequency and marketplace dependence.
- New franchise, mall, distribution or digital-commerce partnerships.
- Management commentary on FY27 revenue run rate, profitability and store economics.
- Launch a refreshed brand platform linking performance activewear with accessible pricing.
- Build city-level marketing calendars around EBO openings, fitness communities and mall activations.
- Increase creator, athlete and micro-influencer partnerships to acquire younger fitness consumers.
- Use CRM and loyalty programs to convert store visitors into repeat omnichannel buyers.
- Sharpen express-format assortment toward high-velocity essentials and impulse categories.