Tendulkar-backed Ten X You bags $3.41M seed to build sportswear for wider Indian feet
Bengaluru-based Ten X You, co-founded by Sachin Tendulkar in 2024, raised $3.41M seed funding to design footwear engineered for wider Indian foot profiles. The brand is plotting offline retail rollout and international expansion, targeting recreational athletes underserved by global sportswear incumbents.
What happened
Ten x You · Bengaluru sportswear startup Ten X You, co-founded by Sachin Tendulkar, raised $3.41M seed to design footwear for wider Indian feet, planning
Key facts
- $3.41M seed funding
- founded 2024
Why this matters
Track Ten X You as a potential India-market fit-tech and distribution tuck-in, especially if their last-shape data and Tendulkar IP can plug gaps in incumbent sportswear portfolios.
What to watch
- Series A round size and lead investor profile (12-18 months out)
- Decathlon or Campus launching wide-fit SKU lines
- First international SKU listing (Amazon US/UAE)
- Repeat purchase rate disclosure and AOV benchmarks
- Manufacturing partner announcement (India vs Vietnam sourcing)
- Hire performance footwear designer ex-Decathlon/Puma India
- Launch 8-12 EBOs in Mumbai/Bengaluru/Delhi by Q2 2026
- Sign 2-3 cricket/badminton athlete endorsements beyond Tendulkar
- Build wide-last fit data moat via in-store 3D scanning
- Seed GCC/SEA pilot via marketplace before owned channels
Also reported by
- YourStory — Same time