Tesla cuts Model Y India entry price by Rs 9 lakh to Rs 50.89 lakh, undercuts BMW iX1, Mercedes CLA BEV
Tesla repositioned Model Y in India at Rs 50.89 lakh entry (down Rs 9 lakh) and Rs 59.89 lakh long-range, slipping below BMW iX1 and Mercedes CLA BEV despite 70% customs duty. Retail footprint expanding from Mumbai-Delhi to Bengaluru, with Hyderabad next. FY26 volumes remain thin at 342 units, but pricing signals a German-luxury EV assault.
What happened
Tesla slashed Model Y entry price in India by Rs 9 lakh to Rs 50.89 lakh, undercutting BMW iX1 and Mercedes CLA BEV, while expanding retail footprint to
Key facts
- Rs 50.89 lakh
- Rs 59.89 lakh
- Rs 9 lakh cut
- 70% customs duty
- 342 vehicles FY26
- Rs 61.99 lakh
Why this matters
Tesla's sub-Rs 51 lakh entry point compresses the premium-EV pricing umbrella German OEMs rely on, opening windows for distribution tie-ups, charging-network JVs, or local-assembly partnerships before duty relief reshapes the competitive set.