Tier-2 and Tier-3 cities power India's next e-commerce wave as D2C brands scale beyond metros
Smartphone penetration, UPI adoption and improved logistics are unlocking thousands of new pin codes for online retail. Shiprocket flags integrated shipping, COD and returns infrastructure as the backbone enabling D2C brands to push past metros into smaller Indian towns over the next few years.
What happened
Tier-2 and Tier-3 cities are driving India's next e-commerce wave, fueled by smartphone access, UPI payments and improved logistics. Shiprocket notes integrated
Why this matters
Scout bolt-on targets in regional D2C, last-mile logistics, and COD/returns infrastructure to acquire tier-2/3 distribution before valuations reprice on this demand shift.