Tilt Intimates raises ₹3 crore seed round from Deepak Bhagnani Family Office
The women’s functional intimates brand will use the seed capital to expand distribution and growth. Tilt sells direct-to-consumer and through Amazon, Myntra and Ajio, and is targeting ₹10 crore in monthly revenue within 18 months.
What happened
Tilt Intimates · Indian women’s functional intimates brand Tilt raised ₹3 crore in seed funding from Deepak Bhagnani Family Office to expand distribution and
Key facts
- ₹3 crore seed round
- Founded in 2022
- Monthly net revenue grew more than 10-fold between April 2025 and April 2026
- More than 50,000 women served
- ₹10 crore monthly revenue target
Why this matters
Tilt’s marketplace presence across Amazon, Myntra and Ajio could make it a relevant partnership or acquisition-watch candidate for apparel, lingerie and consumer-platform players seeking women’s category exposure.
What to watch
- Evidence of monthly run-rate progression toward the ₹10 crore target, especially without sustained discount-led GMV.
- Expansion in Amazon, Myntra and Ajio rankings, ratings volume and review sentiment around fit, comfort and durability.
- D2C mix, repeat-purchase rate, return/exchange rate and customer acquisition cost trends.
- New category launches, proprietary fabric or fit innovations, and size-range expansion.
- Follow-on funding, senior hires in growth or supply chain, and movement into offline retail channels.
- Add high-conversion functional categories and size-inclusive SKUs, especially products addressing support, comfort, sweat management or everyday utility.
- Increase inventory depth for marketplace bestsellers while using D2C data to refine fit, assortment and regional demand planning.
- Deploy creator-led education and performance marketing around functional use cases rather than fashion-led positioning alone.
- Build retention levers including bundles, first-purchase fit support, post-purchase care content and replenishment or loyalty journeys.
- Pursue selective offline validation through pop-ups, multi-brand intimatewear retailers or regional distribution once online hero SKUs are established.