Titan bets on premium watches, targets 25% revenue share as Helios Luxe triples to 30 stores

Watch Division CEO plans to lift premium watches (above ₹25,000) from 15% to 25% of revenue in 2-3 years, scaling Helios Luxe from 10 to 30 stores this fiscal. Shares rose 1.47% to ₹4,149 on the strategy reset.

— Source publishedThu, 4 Jun, 2026, 10:06 IST·First seen Thu, 4 Jun, 2026, 11:24 IST·Source The Hindu BusinessLine

What happened

Titan shares up 1.5% as Watch Division CEO targets premium watches (above ₹25,000) to grow from 15% to 25% of watch revenue in 2-3 years, expanding Helios Luxe

Key facts

  • share price ₹4,149
  • +1.47%
  • premium watches 15% to 25% revenue share
  • 30% annual growth
  • Helios Luxe 10 to 30 stores
  • FY26 income ₹76,078 cr +33%
  • PAT ₹5,073 cr +52%
  • dividend ₹15/share
  • P/E 71.57

Why this matters

Titan's aggressive luxury push signals appetite for premium watch brand partnerships or licensing tie-ups, and pressures competitors like Ethos to defend shelf space or pursue consolidation.