Titan bets premium watches above ₹25,000 will drive 25%+ of revenue in 2-3 years
Titan is doubling down on premiumisation, targeting watches priced above ₹25,000 to contribute over 25% of watch revenue within 2-3 years, up from 15% today. The company is tripling Helios Luxe stores from 10 to 30 and importing more Swiss brands as India-EFTA and EU FTAs slash duties from 22% to 15%, dropping to zero by 2031.
What happened
Titan targets watches priced above Rs 25,000 to contribute over 25% of watch revenue in 2-3 years, up from 15%. Expanding Helios Luxe from 10 to 30 stores and
Key facts
- Rs 25,000+ price point
- 30% CAGR
- 10 Helios Luxe stores expanding to 30
- 300 Helios stores
- 15% current revenue share
- 25%+ target revenue share in 2-3 years
- 50% market share above Rs 25,000
- Swiss duties cut from 22% to 15% (EFTA)
- duties to drop to zero by 2031 (EU FTA)
Why this matters
Window opening to lock in exclusive India distribution rights with Swiss houses now, ahead of duty-free 2031 when competitive bidding for partnerships intensifies.