Titan eyes AI smart glasses via Fastrack, Titan EyeX as global category accelerates
Global AI smart glasses shipments projected to hit 15M units in 2026 (+85% YoY), with Meta holding 80% share and Google's Android XR entering the fray. India adoption seen gradual on premium pricing; Titan testing waters through Fastrack and Titan EyeX sub-brands.
AI smart glasses category gains global momentum with Google's Android XR launch challenging Meta's 80% lead. India adoption seen gradual due to premium pricing; Titan exploring segments via Fastrack and Titan EyeX brands.
Why this matters
Extends Titan's multi-category lifestyle bet beyond jewellery and watches, after crossing Rs 75,000 cr revenue. Eyewear unit pivots to a tech-led format as Tanishq drives core growth.
Retail-brand signals steady at 553 over the last 90 days.