Titan opens lab-grown diamond chapter with beYon, targeting everyday-wear buyers from Rs 20,000
Tata-owned Titan adds a fifth jewellery brand, beYon, betting on lab-grown diamonds for daily wear. The launch fields 1,250+ designs (800 in-store) in 14k and 18k gold, with a sweet spot of Rs 20,000 to Rs 1,00,000. Initial physical footprint covers Mumbai and Noida, backed by beyon.co.in.
What happened
Titan launches beYon, a lab-grown diamond jewellery brand with 1,250+ designs starting at Rs 20,000, positioned for everyday wear. Retail presence in Mumbai and
Key facts
- 1,250 designs
- 800 in-store
- Rs 20,000 starting price
- Rs 1,00,000 mid-range
- 14-karat
- 18-karat
Why this matters
With five jewellery brands now spanning natural to lab-grown and mass to luxury, Titan is closing white space organically—raising the bar for any acquirer or challenger eyeing India's branded jewellery shelf.