Titan's Chawla bets on watches, eyewear, bags to cut 90% jewellery dependency after ₹30,000 cr wipeout

MD Ajoy Chawla is rewiring Titan as gold-import curbs and PM's anti-gold remarks triggered a 7% crash despite 46% Q4 growth. Plan: scale Skinn fragrances (38% YoY), expand IRTH bags from 17 to 200-300 stores, push EyePlus, and reduce reliance on jewellery that drives 94% of incremental growth.

— Filed Mon, 25 May, 2026, 17:07 IST · Source Mint · Companies · Updated

Titan MD Ajoy Chawla pushes diversification beyond jewellery (90% of revenue) into watches, eyewear, fragrances (Skinn) and bags (IRTH) after gold-import curbs and PM's anti-gold remarks triggered a 7% stock crash despite 46% Q4 revenue growth.