Titan's Chawla moves to defuse 90% jewellery dependence as ₹30,000 cr wiped in stock rout
MD Ajoy Chawla is rewiring Titan beyond Tanishq, scaling watches (₹5,267 cr, 15-16% Ebit), eyewear (₹916 cr vs Lenskart's ₹8,800 cr), Skinn fragrances, IRTH handbags and Taneira ethnic wear—after gold tariff shock and PM's gold caution triggered a 7% crash.
Titan MD Ajoy Chawla's diversification masterplan to reduce 90% jewellery dependence, scaling watches, fragrances (Skinn), handbags (IRTH), ethnic wear (Taneira) and eyewear, after gold-import tariff hike and PM's gold-buying caution triggered a 7% stock crash.
Why this matters
Follows Titan crossing ₹75,000 cr revenue on multi-category lifestyle bets and Crisil flagging decade-low gold jewellery volumes in FY27, making non-jewellery scale-up strategically urgent.
Retail-company signals steady at 1,094 over 90 days, with multi-category diversification a recurring thread.
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