Titan's Chawla moves to defuse 90% jewellery dependence as ₹30,000 cr wiped in stock rout

MD Ajoy Chawla is rewiring Titan beyond Tanishq, scaling watches (₹5,267 cr, 15-16% Ebit), eyewear (₹916 cr vs Lenskart's ₹8,800 cr), Skinn fragrances, IRTH handbags and Taneira ethnic wear—after gold tariff shock and PM's gold caution triggered a 7% crash.

— Source publishedMon, 25 May, 2026, 17:00 IST·First seen Mon, 25 May, 2026, 17:04 IST·Source Mint

What happened

Titan MD Ajoy Chawla's diversification masterplan to reduce 90% jewellery dependence, scaling watches, fragrances (Skinn), handbags (IRTH), ethnic wear

Key facts

  • Q4 revenue ₹20,300 cr (+46% YoY)
  • FY26 revenue ₹76,000 cr
  • stock down 7%, ₹30,000 cr wiped
  • jewellery 90% of revenue, 94% of incremental growth
  • watches Ebit 15-16% vs jewellery 11%
  • watches revenue ₹5,267 cr
  • 1,250+ watch stores
  • emerging businesses ₹500 cr (+25.2%)
  • eyewear ₹916 cr (+14.4%) vs Lenskart ₹8,800 cr (+32.5%)
  • IRTH 17 stores in 8 cities
  • Nebula Jalsa Flying Tourbillon ₹40.5 lakh

Why this matters

Eyewear at ₹916 cr vs Lenskart's ₹8,800 cr signals a 10x gap that organic builds won't close—M&A or a focused acquisition in optical, fragrances, or ethnic wear is the faster path to portfolio rebalancing.

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