Titan's Origin Story Gets Streaming Treatment as Series Revisits Quartz Disruption of HMT
A new web series 'Made In India: A Titan Story' chronicles how Xerxes Desai launched Titan in 1984 and dismantled HMT's 90% grip on India's watch market through quartz innovation, building one of Tata's most trusted consumer franchises.
What happened
A new web series 'Made In India: A Titan Story' chronicles Xerxes Desai's journey building Titan from 1984, breaking HMT's 90% watch market monopoly with quartz
Key facts
- 90%
- 1984
Why this matters
The streaming retrospective elevates Titan's brand storytelling moat, raising the bar for any acquirer or competitor seeking to challenge its 40-year accessories franchise.