Titan unites seven brands in 'Sign of You' campaign for IPL Indian Sign Language feed
Titan launches a first-of-its-kind multi-brand storytelling campaign exclusively for the IPL Indian Sign Language feed, bringing Titan Watches, Tanishq, Mia, CaratLane, Taneira, Titan Eye+ and IRTH under one inclusive, emotion-led narrative aimed at the deaf and hard-of-hearing audience.
What happened
Titan launches 'Sign of You', a multi-brand storytelling campaign created exclusively for the IPL Indian Sign Language feed. It unites Titan Watches, Tanishq,
Why this matters
A unified inclusive-marketing playbook across Titan, Tanishq, Mia, CaratLane, Taneira, Titan Eye+ and IRTH raises the bar for any acquirer or partner contemplating multi-brand jewelry/lifestyle plays in India.