TMRW brands flag relaxed, baggy and bootcut denim as India’s next men’s fit shift

Design leaders at Urbano, The Indian Garage Co., WROGN and Bewakoof say Indian menswear denim is moving beyond slim fits toward comfort-led, trend-aware silhouettes adapted for local climate, occasions and everyday wear.

— Source publishedTue, 21 Jul, 2026, 12:36 IST·First seen Tue, 21 Jul, 2026, 12:37 IST·Source Aditya Birla Fashion & Retail

What happened

TMRW House of Brands · TMRW brand design leaders identify Indian men’s denim shifts toward relaxed, baggy, bootcut and comfort-led fits. They say consumers are

Key facts

  • 4 brands
  • 4 trends
  • five years ago

Why this matters

Prioritize partnerships or acquisitions in comfort-denim, fit-tech and youth-led menswear brands that can accelerate exposure to India’s expanding relaxed-silhouette market.

What to watch

  • Sell-through and repeat-purchase rates for relaxed, baggy, loose-straight and bootcut denim versus slim fits.
  • Return and exchange rates tied to inseam, thigh room, rise and leg-opening confusion.
  • Search growth for terms such as baggy jeans, loose fit, relaxed fit, carpenter jeans, wide leg and bootcut.
  • Denim assortment shifts and promotional intensity from rival mass-fashion and marketplace brands.
  • Adoption by creators, music and streetwear communities outside metro markets.
  • Whether retailers begin reducing slim-fit SKU depth and floor space rather than merely adding trend-fit capsules.
  • Expand denim fit menus and on-site fit discovery, with model comparisons, waist-rise guidance and leg-opening measurements.
  • Shift design investment toward lightweight cotton blends, stretch comfort, washed finishes and seasonally climate-appropriate denim weights.
  • Use bootcut and baggy fits as higher-fashion acquisition products, while positioning relaxed straight fits as the scalable everyday volume driver.
  • Rebalance inventory away from deep slim-fit buys, but retain slim and tapered options for replenishment-led and occasion use cases.
  • Bundle denim with oversized tees, boxy shirts, sneakers and belts to teach the silhouette and raise outfit attachment rates.
  • Increase demand testing by city tier, age cohort and return reason before committing to broad bootcut depth.

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