Toyota debuts first India BEV Urban Cruiser Ebella at Rs 23.60 lakh, eyes EV foothold

Toyota Kirloskar's maiden electric SUV, co-developed on the Maruti e-Vitara platform, enters India at Rs 23.60 lakh with a 61 kWh battery, 8-year warranty, and 500 service touchpoints. A new Maharashtra plant goes live H1 2029, signalling a long-horizon EV bet against Maruti, Kia, and Hyundai.

— Source publishedFri, 29 May, 2026, 13:17 IST·First seen Fri, 29 May, 2026, 13:26 IST·Source Business Today · Latest

What happened

Toyota Kirloskar Motor · Toyota Kirloskar launched its first BEV, Urban Cruiser Ebella, at Rs 23.60 lakh, sharing platform with Maruti e-Vitara. Backed by 500

Key facts

  • Rs 23.60 lakh
  • 61 kWh
  • 128 kW
  • 189 Nm
  • 8-year warranty
  • 500 service touchpoints
  • 2,500 technicians
  • 3,35,321 units FY26
  • 20% YoY
  • 7% market share
  • 2,800 jobs
  • H1 2029

Why this matters

The Suzuki-Toyota platform sharing deepens, signalling more co-developed BEVs ahead and raising the bar for any India OEM partnership lacking comparable scale, battery sourcing, or service density.

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