Toyota launches Urban Cruiser EBella EV in India at Rs 23.60 lakh, targets Creta EV turf
Toyota Kirloskar's first mass-market electric SUV debuts at Rs 23.60 lakh ex-showroom (E3 variant) with a 61kWh battery, 543 km claimed range, 174bhp output, Level-2 ADAS, and 18-inch wheels. Ownership sweeteners include an 8-year battery warranty, battery-as-a-service option, and 60% guaranteed buyback after 3 years, putting direct pressure on Hyundai Creta EV, Tata, MG and Mahindra in the premium EV SUV segment.
Toyota Kirloskar launched the Urban Cruiser EBella electric SUV in India at Rs 23.60 lakh (E3 variant), with a 61kWh battery, 543 km range, Level-2 ADAS, and ownership benefits including BaaS and 60% buyback.
Why this matters
Caps a 4-month delayed rollout as Toyota pivots from its 3 lakh hybrid milestone toward BEVs, seeking an EV foothold against Hyundai, Tata, MG and Mahindra in India.
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