Tractor Junction runs ₹3 Cr ESOP buyback for 80 staff after ₹200 Cr Series A

The rural tractor and CV marketplace is monetising employee equity following its ₹200 Cr Series A from FINJ, Astanor, Info Edge Ventures and Omnivore. FY26 revenue clocked ₹198.4 Cr, up 62% YoY, with a ₹400 Cr FY27 target as it scales across 85 cities, 6 states and 50+ OEMs.

— Source publishedMon, 1 Jun, 2026, 17:36 IST·First seen Mon, 1 Jun, 2026, 17:36 IST·Source Inc42

What happened

Tractor Junction, a rural-focused digital-retail and fintech marketplace for tractors and commercial vehicles, announced a ₹3 Cr ESOP buyback for 80 employees,

Key facts

  • ₹3 Cr buyback
  • 80 employees
  • ₹200 Cr Series A
  • ₹198.4 Cr FY26 revenue
  • 62% YoY
  • 6 Cr annual visitors
  • ₹400 Cr FY27 target
  • 85 cities
  • 6 states
  • 50+ OEMs
  • $28 Mn total funding

Why this matters

A funded, multi-OEM rural marketplace consolidating tractor and CV demand across 6 states is now a strategic node worth tracking for distribution partnerships or roll-up plays.

Also reported by