TRAI curbs blanket blocking of 140 and 1600-series business calls
Finalised anti-spam rules will reshape how Indian retailers and consumer brands manage commercial calling, consent and telemarketing. Caller-ID apps cannot blanket-block designated business-number series; provisions on spam sharing, appeals and sender penalties will be phased in after notification.
What happened
TRAI finalised anti-spam rules affecting Indian businesses’ commercial calls, consent and telemarketing. Apps cannot blanket-block designated commercial series;
Key facts
- 140xx
- 1600xx
- 1601xx
- 5 paise per minute
- 15-day consumer appeal window
Why this matters
Audit outbound calling workflows, consent records and telemarketing vendors now, as TRAI’s phased rules may protect legitimate business calls while raising compliance and A2P cost requirements.