TVS refreshes Apache and Ronin motorcycles with safety and connected-tech upgrades

Ahead of the festive season, TVS Motor has updated its Apache and Ronin ranges with features including traction control, TFT displays, navigation mirroring and USB-C charging. The company also added a Ronin Base+ variant and Black Diamond editions for Apache 310 models.

— Source publishedThu, 17 Sept, 2026, 17:24 IST·First seen Thu, 17 Sept, 2026, 17:30 IST·Source ET Small Business

What happened

TVS Motor Company · TVS Motor refreshed its Apache and Ronin motorcycle portfolios ahead of the festive season, adding safety, connectivity and convenience

Key facts

  • Apache: 7 million riders across 90 countries
  • Apache Owners Group: over 500,000 members
  • Apache RTR 160: ₹1,27,990 ex-showroom Delhi
  • Apache RTR 160 4V: ₹1,41,440
  • Apache RTR 200 4V: ₹1,49,990
  • Apache RR 310: ₹2,87,790
  • Apache RTR 310: ₹2,48,990
  • TVS Ronin: over 200,000 customers globally
  • Ronin Base+ Variant: ₹1,42,490

Why this matters

TVS's move underscores rising strategic value in connected-vehicle technology, safety systems and premium-brand partnerships across two-wheelers.

What to watch

  • Festive-season wholesale and retail registrations for Apache and Ronin versus the prior quarter.
  • Average selling price, mix share of top trims, and dealer discount levels.
  • Waiting periods and inventory days for Apache 310 and Ronin variants.
  • Competitor launches or price actions in the 250cc-400cc and premium lifestyle motorcycle segments.
  • Usage, activation and customer-feedback metrics for TFT, navigation mirroring and connected features.
  • Financing approval rates and two-wheeler retail credit costs.
  • Bundle festive finance, exchange bonuses and accessory packs around Apache 310 and Ronin variants rather than rely on list-price cuts.
  • Use TFT navigation, traction control and USB-C charging in dealer test-ride scripts to convert feature awareness into premium-model upsell.
  • Prioritize inventory allocation to urban and tier-2 markets where premium commuter and lifestyle motorcycle demand is strongest.
  • Track warranty claims and software/connectivity complaints closely; a poor ownership experience could dilute the technology-led positioning.
  • Extend the Black Diamond and Base+ variant strategy selectively if it produces incremental buyers rather than merely shifting demand between trims.