Under-30s now drive 57% of Hindi box office, forcing PVR INOX and rivals to rewire pricing and content
Gen Z and millennials account for 57% of Hindi theatrical revenue, pushing PVR INOX, Miraj and Cinépolis toward youth-led pricing, segmented marketing and tier-2/3 expansion. Regional cinema is filling the family-entertainer void, with Gujarati box office tripling to ₹240 cr in 2025 from ₹84 cr in 2024.
What happened
Under-30s drive 57% of Hindi box office, pushing exhibitors like PVR INOX, Miraj and Cinépolis to rethink pricing, content mix and segment-level marketing,
Key facts
- 57% under-30 share
- Gujarati cinema ₹240 cr in 2025
- ₹84 cr in 2024
- 15-30 age cohort
Why this matters
Regional studio tie-ups, Gujarati/Tamil/Telugu content libraries, and tier-2/3 single-screen acquisition targets just became strategically more valuable than another metro multiplex bolt-on.