UP International Trade Show opens in Greater Noida with 2,400+ exhibitors

The fourth UPITS, running September 25–29, brings together Uttar Pradesh MSMEs, 550+ international buyers from 85 countries and consumer-sector exhibitors spanning food, textiles, handicrafts, FMCG, retail and e-commerce.

— Source publishedFri, 25 Sept, 2026, 08:35 IST·First seen Fri, 25 Sept, 2026, 09:34 IST·Source Business Standard · Companies

What happened

UP International Trade Show (UPITS) · UPITS 2026 opens in Greater Noida with 2,400-plus exhibitors and international buyers, creating sourcing, distribution and

Key facts

  • Fourth edition
  • September 25-29, 2026
  • More than 2,400 exhibitors
  • Over 550 international buyers from 85 countries
  • Six partner countries

What changed

UPITS 2026 opens in Greater Noida with 2,400-plus exhibitors and international buyers, creating sourcing, distribution and market-access opportunities for Uttar Pradesh MSMEs across FMCG, food, textiles, handicrafts, retail, e-commerce and other consumer sectors.

Why this matters

UPITS gives retail operators a concentrated venue to source Uttar Pradesh products, identify emerging MSME suppliers and build export-ready assortments across food, textiles, handicrafts and FMCG.

What to watch

  • Post-event government or organizer disclosure of order-book value versus MoU value.
  • Repeat purchase orders or distributor appointments from international buyers within 60-180 days.
  • New marketplace listings, private-label contracts or modern-trade placements for participating MSMEs.
  • Export data growth in UP textiles, processed food, handicrafts, leather and FMCG categories.
  • Reports of supplier bottlenecks in certifications, container availability, working capital, quality consistency or payment collection.