Usha bags INMA 2026 honourable mention with Slurrp.com home-chef campaign
HT Labs' recipe platform Slurrp.com won an honourable mention at the INMA Global Media Awards 2026 for its 'Best Client Advertising Campaign' with Usha International, tapping its 1 million home chef community to drive appliance brand engagement.
What happened
Usha International · HT Labs' recipe platform Slurrp.com won an honourable mention at INMA Global Media Awards 2026 for its 'Best Client Advertising Campaign'
Key facts
- 1 million home chefs
Why this matters
Slurrp.com's award-winning Usha tie-up showcases a scalable branded-content model—worth tracking as a partnership template or acquisition target for appliance and FMCG players seeking authentic kitchen-category reach.