V2 Retail adds 24 stores in August, taking network past 415 outlets

Value-fashion retailer V2 Retail said it opened 24 stores across 11 states in August, adding nearly 200,000 sq ft and about 1,000 direct jobs. The chain now operates in more than 345 cities and is targeting 170–200 openings this fiscal year, with Tier-II and Tier-III markets in focus.

— Source publishedThu, 10 Sept, 2026, 15:30 IST·First seen Thu, 10 Sept, 2026, 16:18 IST·Source IMAGES Business of Fashion

What happened

V2 Retail opened 24 stores across 11 states in August, taking its network beyond 415 outlets. The self-funded value-fashion chain is targeting 170-200 new

Key facts

  • 24 new stores opened in August 2026
  • Store count exceeded 415
  • Presence in more than 345 cities
  • Expansion across 11 states
  • Nearly 200,000 sq ft added
  • Roughly 1,000 direct jobs added
  • Q1 revenue rose 58% year-on-year
  • Targets 170-200 new stores this fiscal year
  • Targets 40-50% annual revenue growth

Why this matters

V2’s widening presence across 345+ cities strengthens its value-fashion scale and makes regional real-estate, supply-chain, and local-brand partnerships increasingly strategic.

What to watch

  • Monthly store-opening pace versus the 170–200 fiscal-year target.
  • New-store sales ramp, payback period and contribution margin after the first two quarters.
  • Same-store sales growth and evidence of cannibalization in clustered markets.
  • Gross-margin movement, markdown intensity and inventory-turn trends during the festive season.
  • Lease commitments, employee attrition and distribution-center capacity relative to outlet growth.
  • Competitive expansion or discounting by Reliance Trends, Max, Zudio and regional value-fashion chains.
  • Prioritize clustered openings around existing distribution corridors to reduce replenishment costs and shorten stock-transfer times.
  • Increase localized assortment planning for climate, festival calendars and regional price sensitivity in smaller cities.
  • Build store-manager and frontline hiring pipelines as approximately 1,000 new direct jobs require rapid onboarding and retention.
  • Use the larger footprint to negotiate better sourcing terms, private-label capacity and landlord incentives.
  • Track new-store payback by city cohort before committing to the highest end of the fiscal-year opening target.