Varun Beverages extends PepsiCo bottling pact to 2049, shares jump 3%

VBL secured a decade-long extension of its exclusive PepsiCo bottling and trademark rights in India, pushing the agreement from 2039 to 2049. PepsiCo also dropped a non-compete clause, freeing VBL to pursue non-PepsiCo business. Stock rose 3.49% to Rs 538 on the news.

— Source publishedFri, 22 May, 2026, 09:46 IST·First seen Fri, 22 May, 2026, 10:39 IST·Source NDTV Profit

What happened

Varun Beverages shares rose over 3% after extending its exclusive PepsiCo bottling and trademark partnership in India until 2049, replacing the prior 2039

Key facts

  • +3.49%
  • Rs 538
  • 2049
  • 2039

Why this matters

PepsiCo dropping the non-compete signals VBL can now pursue M&A or licensing in non-Pepsi categories, making it a more active consolidator in Indian beverages.