Varun Beverages extends PepsiCo bottling pact to 2049, shares jump 3%

VBL secured a decade-long extension of its exclusive PepsiCo bottling and trademark rights in India, pushing the agreement from 2039 to 2049. PepsiCo also dropped a non-compete clause, freeing VBL to pursue non-PepsiCo business. Stock rose 3.49% to Rs 538 on the news.

— Filed Fri, 22 May, 2026, 10:39 IST · Source NDTV Profit · Updated

Varun Beverages shares rose over 3% after extending its exclusive PepsiCo bottling and trademark partnership in India until 2049, replacing the prior 2039 agreement. PepsiCo also removed a clause restricting VBL from non-PepsiCo business activities.