Vi refreshes logo, names Shah Rukh Khan brand ambassador for ‘Vi badal raha hai’
Vodafone Idea has unveiled a refreshed Vi identity and appointed Shah Rukh Khan as brand ambassador, using the ‘Vi badal raha hai’ campaign to signal a new consumer-facing phase ahead of planned launches and customer experiences.
What happened
Vodafone Idea (Vi) · Vodafone Idea refreshed its Vi logo and appointed Shah Rukh Khan as ambassador for its ‘Vi badal raha hai’ campaign, signalling a new
Key facts
- Government holds 49% stake in Vodafone Idea
- AGR liability reduced 27% to ₹64,046 crore
- AGR dues were ₹87,695 crore as of 31 December 2025
- Total statutory liabilities were ₹1.56 lakh crore as of 30 June 2026
- ₹9,259 crore payment due to DoT by June 2027
Why this matters
Vi’s renewed consumer positioning may make it a more credible partner for content, device, fintech and distribution alliances seeking telecom-scale reach during its turnaround.
What to watch
- Monthly mobile-number-portability trends and net subscriber additions after campaign launch.
- ARPU, 4G/5G data usage and postpaid mix in subsequent quarterly results.
- Timing, city coverage and quality metrics for Vi's 5G rollout.
- New tariff plans, handset partnerships, content bundles or loyalty-program launches carrying the refreshed brand.
- Advertising-spend intensity and counter-campaigns from Jio and Airtel.
- Consumer sentiment, ad recall and network-perception surveys versus competitor benchmarks.
- Launch celebrity-led mass-media campaign across TV, digital, social and retail touchpoints.
- Tie the new identity to specific customer propositions such as 5G access, data benefits, entertainment bundles or improved service experiences.
- Increase retail-store branding, dealer incentives and local activations to convert awareness into SIM sales and port-ins.
- Use campaign response data to target lapsed users and high-value customers with personalized recharge and postpaid offers.
- Frame network investment and rollout milestones as evidence that 'Vi badal raha hai' reflects operational change, not only marketing.