Virat Kohli takes stake in Vault as fitness chain targets 50 clubs
Virat Kohli and Vikas Kohli have acquired a combined 28% stake in Vault, the franchise-led fitness chain founded in 2023. Vault, which has more than 30,000 members, aims to operate over 50 clubs by year-end as it expands beyond metro markets.
What happened
Virat Kohli and Vikas Kohli have become strategic investors in franchise-led fitness chain Vault, taking a combined 28% stake. The India-focused brand targets
Key facts
- Kohli brothers will collectively hold a 28% equity stake
- Vault serves over 30,000 members nationwide
- Target of over 50 operational clubs by year-end
- Club sizes range from approximately 6,000 sq ft to 25,000 sq ft
- Vault was founded in 2023
Why this matters
Vault’s high-profile cap-table move positions it as a more visible partnership target for wellness, real estate and consumer brands seeking access to India’s expanding fitness market.
What to watch
- Number and geography of new club openings versus the 50-plus year-end target.
- Same-club membership retention, monthly churn and membership utilization at recently opened sites.
- Franchisee pipeline, repeat franchisee participation and reported club payback periods.
- Pricing and promotional intensity relative to Cult.fit, Gold's Gym, Anytime Fitness and regional gym chains.
- Evidence of Kohli-led marketing campaigns, exclusive programming or additional celebrity/investor participation.
- Trainer hiring, customer reviews and operational consistency as expansion moves beyond metros.
- Use Virat Kohli in a concentrated launch calendar for priority non-metro markets rather than broad national endorsement activity.
- Publish franchisee economics, site-selection criteria and club-level operating standards to attract capital while limiting low-quality expansion.
- Build performance-training, recovery and nutrition packages that differentiate Vault from value gyms and monetize the sports association.
- Create a centralized trainer academy, audit system and membership CRM before the club network scales materially.
- Pursue corporate wellness, residential-community and university partnerships to secure member pipelines in new cities.