Virgio bets on AI-led on-demand model to hit global scale by 2030

Ex-Myntra CEO Amar Nagaram's Virgio clocked Rs 80 crore in FY revenue, with 60% from D2C, 30% marketplaces and 10% offline across 7 stores in 5 cities. Backed by a $15M infrastructure investment, the brand is scaling AI learning from 800 to 2,000 styles/day and targeting triple-digit growth.

— Source publishedTue, 16 Jun, 2026, 13:39 IST·First seen Tue, 16 Jun, 2026, 13:57 IST·Source ET Retail

What happened

Virgio, founded by ex-Myntra CEO Amar Nagaram, is scaling an AI-led on-demand fashion manufacturing model aiming to be world's largest by 2030. FY revenue Rs 80

Key facts

  • Rs 80 crore FY revenue
  • $15 million infrastructure investment
  • 7 stores across 5 cities
  • 60% D2C
  • 30% marketplaces
  • 10% offline
  • 800 styles/day learning, target 2,000
  • 100%+ growth target

Why this matters

Nagaram's Myntra pedigree plus a working AI-on-demand stack makes Virgio a credible tuck-in target for legacy apparel players seeking to leapfrog into agile, data-led merchandising before the model matures.