Visa names Shah Rukh Khan ambassador, courts India's affluent experience-spenders
Visa launched its 'Infinitely More' campaign in India with Shah Rukh Khan as brand ambassador, targeting affluent consumers shifting from ownership to experience-led spending. The move signals a sharper play for India's premium payments segment as discretionary spend pivots toward travel, dining and lifestyle.
What happened
Visa launched 'Infinitely More' campaign in India, naming Shah Rukh Khan as brand ambassador. The campaign targets affluent Indian consumers shifting from
Why this matters
Expect Visa to pair this push with deeper partnerships across Indian travel platforms, premium hospitality and HNI-focused fintechs—creating both bidding tension and acquisition optionality in the lifestyle-rewards stack.