Visa signs Shah Rukh Khan, bets on India's experience economy with 'Infinitely More'

Visa names SRK India brand ambassador and launches 'Infinitely More' campaign with Publicis-Leo, targeting affluent consumers pivoting to travel, dining and wellness. New Visa.co.in platform aggregates curated experiential offers across 175M merchant locations in 200 countries.

— Source publishedThu, 4 Jun, 2026, 21:23 IST·First seen Thu, 4 Jun, 2026, 21:51 IST·Source Business Today · Latest

What happened

Visa names Shah Rukh Khan as India brand ambassador and launches 'Infinitely More' campaign targeting affluent Indian consumers' shift toward experiences. Also

Key facts

  • 200 countries
  • 175 million merchant locations

Why this matters

Visa's curated-experience marketplace creates partnership inroads for travel, dining and wellness brands seeking distribution to high-intent affluent Indian consumers across 175M merchant endpoints.