Visa taps Shah Rukh Khan, launches 'Infinitely More' to court India's affluent spenders
Visa has signed Shah Rukh Khan as India brand ambassador and rolled out the 'Infinitely More' campaign with Publicis Groupe's Leo South Asia. Alongside, Visa.co.in debuts as a curated lifestyle benefits platform for eligible cardholders, anchored on experience-led spending across 200 countries and 175 million merchant locations.
What happened
Visa has named Shah Rukh Khan as India brand ambassador and launched 'Infinitely More' campaign targeting affluent consumers, alongside Visa.co.in, a curated
Key facts
- 200 countries
- 175 million merchant locations
Why this matters
Visa's lifestyle platform launch with Leo South Asia opens partnership whitespace for premium merchants, travel, and luxury brands seeking distribution into India's top-of-wallet cohort.