Vishnu Bhavan debuts 12 frozen Kerala snacks, curries with ₹100 crore three-year target
Vishnu Namboothiri Group, the former owners of the Brahmins brand, has launched Vishnu Bhavan Frozen Foods with a 12-product ready-to-eat range unveiled at Pothy's Supermarket in Kochi. Backed by 18 lakh kg annual capacity, the rollout targets Kerala first before expanding to metros and exports, chasing ₹100 crore in revenue within three years.
What happened
Vishnu Bhavan Frozen Foods · Vishnu Namboothiri Group, former Brahmins brand owners, launched Vishnu Bhavan frozen Kerala snacks and curries at Pothy's
Key facts
- 12 products
- 18 lakh kg annual capacity
- ₹100 crore target in 3 years
Why this matters
The Vishnu Namboothiri team's return post-Brahmins exit creates an interesting watch-list asset—frozen ethnic foods with founder pedigree could become an attractive bolt-on for national packaged-foods majors once distribution scales.