Wacoal plants flagship on Linking Road, pushing India EBO count to 18

The Japanese intimatewear brand opened a 450-sq-ft flagship in Khar West offering fit consultations and full collections. The store deepens Wacoal's Mumbai footprint, layering on top of 40+ large-format stores and 80+ MBOs spanning 20 cities.

— Source publishedWed, 17 Jun, 2026, 10:00 IST·First seen Wed, 17 Jun, 2026, 14:39 IST·Source IMAGES Business of Fashion

What happened

Wacoal India · Japanese lingerie brand Wacoal opened a 450-sq-ft flagship on Mumbai's Linking Road, Khar West, taking its India EBO count to 18. The store

Key facts

  • 450 sq ft
  • 18 EBOs
  • 40+ large-format stores
  • 80+ MBOs
  • 20 cities

Why this matters

Wacoal's deepening Mumbai footprint and multi-channel India build-out positions it as either a consolidation anchor or a strategic partner target in the fragmented Indian intimatewear category.