Wakefit adds 27 stores, targets nearly 80 more in FY27 as June-quarter profit rises
Wakefit reported June-quarter revenue of Rs 404.9 crore, up 16.6% year-on-year, and PAT of Rs 23.4 crore. The sleep and furniture retailer now has 165 company-owned stores and plans nearly 80 additions in FY27, supported by Rs 100-120 crore in capex, with about 80% allocated to retail expansion.
What happened
Wakefit reported June-quarter revenue of Rs 404.9 crore and PAT of Rs 23.4 crore, while adding 27 stores. It targets nearly 80 new company-owned outlets in
Key facts
- June-quarter revenue from operations: Rs 404.9 crore, up 16.6% YoY
- Profit after tax: Rs 23.4 crore, up 19.2% YoY
- Deferred tax charge: Rs 7.3 crore
- Reported EBITDA: Rs 56.4 crore, up 25.2% YoY; margin 13.9% versus 13%
- Operating EBITDA: Rs 36.8 crore, up 49.7% YoY
- Gross profit: Rs 231.1 crore; margin 57.1% versus 55.8%
- Mattresses: 65.9% of sales; furniture: 27.8%; furnishings: 6.3%
- Own channels: 72.3% of revenue, up 20.5% YoY; external channels up 7.6%
- Repeat customers: 36.7% of revenue
- Mattress business growth: 27.3% YoY
- Company-owned stores added: 27; total: 165
- Multi-brand outlet network: 2,250 stores across 701 cities
- FY27 planned company-owned store additions: nearly 80
- FY27 planned capex: Rs 100 crore-Rs 120 crore; about 80% earmarked for retail expansion
Why this matters
Wakefit’s push toward roughly 245 company-owned stores signals rising demand for retail real estate, local market partnerships, and potential regional capability acquisitions.
What to watch
- Quarterly same-store sales growth and revenue per company-owned store.
- PAT and EBITDA margin movement as pre-opening, rent and employee costs rise.
- Actual FY27 capex deployment versus the Rs 100-120 crore plan.
- Opening pace, city mix and proportion of stores launched in tier-2 versus major metro markets.
- Furniture share of sales, average order value and in-store attachment rates.
- Inventory days, operating cash flow and any increase in external funding or debt needs.
- Evidence that online customer-acquisition costs decline as physical-store coverage expands.
- Prioritize cluster-based openings in cities where Wakefit already has delivery density and brand awareness.
- Expand store formats that showcase furniture room sets and sleep products together to increase average order value.
- Use store-level data to shift digital marketing from broad acquisition toward appointment booking, local retargeting and omnichannel conversion.
- Increase regional warehousing, installation and last-mile capacity ahead of the FY27 opening cadence.
- Negotiate landlord incentives and variable-rent structures to limit fixed-cost exposure in newer markets.
- Monitor whether competitors respond with local promotions, bundled furniture offers or accelerated showroom rollouts.