Weak monsoon clouds FMCG, 2W and durables demand as rural consumption story wobbles
El Nino-driven monsoon, potentially the lowest in 11 years, threatens rural offtake for FMCG, two-wheelers and durables. Godrej, Parle, Kenvue and Honda flag down-trading and softer festive sales. Retail inflation could rise 170bps, pressuring volumes into H2.
El Nino-weakened monsoon, possibly the lowest rainfall in 11 years, threatens rural demand for FMCG, two-wheelers and durables. Companies including Godrej, Parle, Kenvue and Honda flag down-trading risk and weak festive sales, with retail inflation seen rising 170bps.