Weak monsoon hits India farm-input demand, says Rallis India CEO

Erratic, below-normal rainfall is curbing farmer spending on pesticides, fertilisers and seeds, with herbicide and fungicide demand especially weak, according to Rallis India CEO Gyanendra Shukla.

— Source publishedWed, 23 Sept, 2026, 14:20 IST·First seen Wed, 23 Sept, 2026, 14:29 IST·Source The Hindu BusinessLine

What happened

Rallis India CEO Gyanendra Shukla said erratic, below-normal monsoon rainfall is reducing farmer spending on pesticides, fertilisers and seeds. Demand for

Key facts

  • Monsoon rainfall was 15% below average as of September 21
  • September rainfall was 18% below normal
  • August rainfall was 16% below normal
  • June-September monsoon contributes nearly 70% of India's annual rainfall

Why this matters

Plan for softer near-term agri-input sales in India, particularly herbicides and fungicides, as below-normal monsoon rainfall suppresses farmer purchasing.

What to watch

  • India Meteorological Department updates on cumulative rainfall, late-September precipitation and regional distribution rather than national averages alone.
  • Reservoir storage, groundwater levels and soil-moisture conditions in key cropping states.
  • Kharif sowing acreage, crop-condition reports and expected yield revisions for rice, pulses, cotton, soybean and maize.
  • Rabi sowing intentions and early demand for wheat, mustard, pulses and vegetable inputs.
  • Dealer inventory days, receivables, credit defaults and management commentary from Rallis India and agri-input peers.