WhatsApp flips into top-of-funnel: 83% of festive orders from first-time buyers
GoKwik data from the Oct-Dec festive quarter shows WhatsApp driving net-new customer acquisition for Indian D2C brands, with fashion retailers leading adoption. The channel, long pigeonholed for retention and abandoned-cart recovery, is now functioning as a primary acquisition surface.
What happened
WhatsApp is emerging as a major customer acquisition channel for Indian D2C brands, especially fashion retailers. GoKwik data shows 83% of WhatsApp-driven
Key facts
- 83% first-time customer orders
Why this matters
Conversational commerce enablers and WhatsApp-native checkout players become more strategic acquisition targets as the channel proves it can originate demand, not just recover it—watch for consolidation among GoKwik-adjacent infrastructure providers.