Wholeleaf raises Rs 7.5 cr to push cannabinoid pain range from 2,000 to 7,000 retail outlets
Pain therapeutics D2C brand Wholeleaf is closing a Rs 7.5 crore round led by IPV and Benzai 10 Capital to triple its offline footprint across tier I and II cities. The Shark Tank-backed startup, at Rs 18 crore ARR, is shifting from online-first to a deeper retail distribution play.
What happened
Pain therapeutics D2C startup Wholeleaf is raising Rs 7.5 crore from IPV and Benzai 10 Capital to expand offline retail from 2,000 to 5,000-7,000 outlets across
Key facts
- Rs 7.5 crore round
- Rs 5 crore raised to date
- ARR Rs 18 crore
- 2,000 retail outlets
- 5,000-7,000 outlets target
Why this matters
Wholeleaf's pivot to omni-channel cannabinoid distribution opens a partnership window for pharma chains and pain-category incumbents seeking differentiated SKUs without building cannabinoid R&D in-house.
Also reported by
- Entrackr — Same time