Wipro Consumer Care to buy 60% of Dermatouch at ₹387.5 crore enterprise value

The deal gives Wipro Consumer Care an entry into digital-first premium skincare. Dermatouch reported ₹131 crore in FY26 revenue, up 114% year on year; Wipro plans to acquire the remaining 40% over the next three years and scale the brand online and offline.

— Source published Wed, 19 Aug, 2026, 08:07 IST · First seen Wed, 19 Aug, 2026, 10:38 IST · Source ET Retail

What happened

Wipro Consumer Care and Lighting · Wipro Consumer Care will acquire a 60% stake in D2C premium skincare brand Dermatouch at a ₹387.5 crore enterprise value,

Key facts

  • 60% stake
  • ₹387.5 crore enterprise value
  • remaining 40% stake
  • three years
  • ₹131 crore fiscal 2026 revenue
  • 114% year-on-year revenue growth

Why this matters

The 60% acquisition gives Wipro Consumer Care immediate access to digital-first premium skincare while preserving a staged path to full ownership over the next three years.

What to watch

  • Dermatouch's post-deal revenue growth rate and whether it sustains growth near its reported 114% FY26 pace.
  • Changes in gross margin, advertising-to-sales ratio, repeat purchase rate and EBITDA contribution as offline distribution expands.
  • Expansion into pharmacy, dermatology-clinic, beauty-specialty and modern-trade channels.
  • New product launches in acne, pigmentation, sunscreen and barrier-repair categories, where efficacy claims and repeat demand are strongest.
  • Retention of Dermatouch founders and senior digital, R&D and brand personnel.
  • Wipro Consumer Care's disclosed timetable, valuation framework and funding terms for acquiring the remaining 40%.
  • Preserve Dermatouch's founder-led product, digital-marketing and community-building teams while adding Wipro finance, compliance and supply-chain support.
  • Prioritize hero SKUs with demonstrable efficacy, dermatologist credibility and high repeat rates before broadening the assortment.
  • Use Wipro's distribution selectively in pharmacies, beauty specialty stores and premium modern trade rather than pursuing low-control mass distribution immediately.
  • Build an omnichannel measurement system linking D2C cohorts, marketplace sales, offline sell-through, repeat purchase and contribution margin.
  • Prepare the remaining 40% acquisition around explicit revenue, EBITDA, retention and product-development milestones to limit valuation disputes.