Wozoyo enters India air purifier market with Pure Air PA6 at Rs 24,999, undercutting Dyson

New entrant Wozoyo launches Pure Air PA6 in India at Rs 24,999, packing 700 m³/h CADR, H13 HEPA 4-stage filtration claiming 99.99% PM2.5 capture and smart connectivity. Pricing positions it below Dyson while squeezing Philips and Xiaomi in the premium-mid tier as Delhi summer-dust demand builds.

— Source publishedSat, 30 May, 2026, 01:02 IST·First seen Sat, 30 May, 2026, 09:03 IST·Source Financial Express · BrandWagon

What happened

Wozoyo enters India's air purifier market with the Pure Air PA6 at Rs 24,999, offering 700 m³/h CADR, H13 HEPA filtration and smart connectivity, positioning

Key facts

  • Rs 24,999
  • 700 m³/h CADR
  • 99.99% PM2.5
  • 4-stage filtration

Why this matters

Wozoyo's launch flags a credible India-focused acquisition or distribution-partnership target in the air purifier category for incumbents seeking to plug the sub-Dyson price gap.