WPP Media South Asia bets on brand-building, AI agents under new president Banerjee
Shekhar Banerjee says brand investment outperforms pure performance in downturns. WPP Media—rebranded from GroupM—claims ~50% CY25 pitch win rate, added Wipro, and deployed 150 live AI agents via WPP Open across consulting, commerce and content.
What happened
WPP Media South Asia president Shekhar Banerjee says brand-building investments outperform pure performance marketing in crises. WPP Media won ~50% of CY25
Key facts
- 50% new business pitch wins CY25
- GDP 6.6%
- inflation ~4%
- 150 live AI agents
Why this matters
Wipro win and AI agent scale-up suggest WPP Media is consolidating South Asia enterprise accounts—monitor for tuck-in martech or consulting acquisitions to feed the WPP Open stack.