Xiaomi swaps India GM for South Asia chief Alexander Tang to claw back smartphone share

Xiaomi is replacing India GM Alvin Tse with regional head Alexander Tang as it tries to reverse a market-share slide to Vivo and Motorola. The move signals a likely pivot back to aggressive pricing after a margin-first stance cost ground in 100+ regions since 2022.

— Source publishedFri, 29 May, 2026, 00:26 IST·First seen Fri, 29 May, 2026, 00:43 IST·Source ET Small Business

What happened

Xiaomi India · Xiaomi is replacing India GM Alvin Tse with South Asia head Alexander Tang to revive falling market share. The shift signals a likely return to

Key facts

  • 100+ regions
  • 2022
  • 2024
  • 2025

Why this matters

A pricing-led Xiaomi resurgence raises the bar for any India smartphone M&A or distribution tie-up thesis premised on stable mid-tier economics.