Yash’s Toxic sells ₹4.36 crore in Day 1 advance tickets, led by Karnataka

Toxic: A Fairy Tale for Grown-ups has sold 91,301 Day 1 tickets worth ₹4.36 crore in India, excluding blocked seats. Karnataka contributed ₹3.23 crore, with Bengaluru accounting for ₹2.36 crore. Hindi advances total ₹1.15 crore ahead of the August 26 release.

— Source published Fri, 21 Aug, 2026, 18:33 IST · First seen Fri, 21 Aug, 2026, 19:28 IST · Source NDTV Profit

What happened

Toxic: A Fairy Tale For Grown-Ups · Yash’s Toxic has generated Rs 4.36 crore in India Day 1 advance bookings, led by Karnataka and Bengaluru. Hindi pre-sales

Key facts

  • Rs 4.36 crore Day 1 advance booking gross excluding blocked seats
  • Rs 9.47 crore including blocked seats
  • 91,301 tickets sold
  • 5,360 shows
  • Kannada version: Rs 3.21 crore from 62,840 tickets across 791 shows
  • Karnataka: Rs 3.23 crore, or Rs 5.95 crore including blocked seats
  • Karnataka occupancy: 26% across 804 shows
  • Bengaluru: Rs 2.36 crore, or Rs 4.65 crore including blocked seats
  • Tumakuru occupancy: 83%
  • Hindi version: Rs 1.15 crore from 28,461 tickets across 4,569 shows
  • Potential Hindi opening: Rs 30 crore or more
  • Runtime: 3 hours 14 minutes

Why this matters

The Bengaluru-led pre-sales momentum strengthens the case for cinema, dining and promotional partnerships in Karnataka, while Hindi-market activation remains an opportunity ahead of release.

What to watch

  • Final Day 1 and opening-weekend occupancy, especially Bengaluru multiplexes versus Karnataka non-metro circuits.
  • Hindi-language advance-booking acceleration in Mumbai, Delhi NCR, Pune, Hyderabad, and other multiplex-heavy markets.
  • Show-count additions, premium-format sellouts, and late-night screening expansion.
  • Opening-day audience reviews and social sentiment, which will determine weekday hold and repeat viewing.
  • Mall footfall, food-court conversion, parking utilization, and ride-hail pickup volumes near cinema clusters.
  • Increase weekend staffing, food inventory, and queue capacity at Bengaluru and Karnataka mall locations with multiplex exposure.
  • Launch ticket-timed offers for F&B, dessert, fashion accessories, and parking validation during showtime peaks.
  • Target cinema-goers through geo-fenced mobile promotions around major multiplexes, prioritizing Bengaluru before expanding to Hindi markets.
  • Track hourly occupancy and transaction mix to flex replenishment and staffing for evening and late-night shows.